Affirmats YOGA MATS are form, function, and inspiration, wrapped in pure love. We believe you should be comfortable playing yoga, not just comfortable in the physical sense, but comfortable in a whole-body sense. Life gets crazy, yoga makes us happy. It allows us to reach another level of awareness, which helps us master the other 23 hours of the day. Your Yoga mat is the one place where you and forget everything else and focus on yourself. Each mat is made with Jute fiber which creates a non-slip base for all of your awesome poses. Even the small struggles become big victories on the mat. WE totally get it. We also happen to make great yoga mats and hot yoga towels.